Press Release / February 24, 2003

Adayana Acquires Business Improvement Consultancy Practice

Minneapolis-based Hitch-Pin specializes in e-commerce issues for agribusiness and financial services companies

Minneapolis, MN - Adayana, Inc. has acquired Hitch-Pin, a business improvement, e-Learning, and e-commerce consultancy practice, to anchor its growing consulting business and to increase its capabilities in serving two of its key vertical markets.

Founded in 2001, Hitch-Pin built a consultancy practice on delivering e-commerce solutions for mainstream business. Their key relationships with several high profile clients, including Farm Credit Services of America, Fargo Electronics, and Honeywell will further strengthen Adayana's presence in the agribusiness and financial services markets. Their role with Adayana will more closely tie e-Learning and training initiatives with business performance objectives for their clients.

The Hitch-Pin team shares our vision to bring corporate learning and business performance objectives under one umbrella for our clients," says Adayana CEO Rajiv Tandon. "We will look to them to anchor our solutions design team and provide additional depth in our agribusiness and financial vertical markets."

With operations in the U.S. and India, Adayana is a leading e-Learning business performance company that serves clients in the agribusiness and food, engineering, financial, and healthcare industries. Adayana specializes in the development of instructionally sound custom courseware, using technology to provide personalized learning solutions that empower individuals to learn and organizations to improve performance. For more information, visit www.adayana.com.

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