Adayana Positions Company for Growth Through Senior Management Changes

INDIANAPOLIS, IN – Adayana today announced several leadership changes that will position the company to grow globally and deepen its focus on capabilities and competencies delivered to clients.

Raymond Richie, Adayana’s vice president of strategic development since April 2009, is named chief financial officer and will report to Adayana CEO Mike Jackson. John Burwell is named to the newly created role of senior vice president, sales and marketing, also reporting to Jackson.

In a related move, David Hollinrake is promoted to vice president, business development, for the Adayana industry group and will report to Burwell. Brett Hall, Adayana’s current CFO, will remain with the company as the industry controller supporting the sales and operations teams.

“We are making these moves to better position Adayana for strategic growth in 2011 and beyond,” Jackson said. “Raymond’s strong financial acumen and leadership skills in helping companies improve or maintain performance while experiencing growth will serve Adayana well.”

“John Burwell has demonstrated strong business development skills in Adayana’s government group since joining us a year ago, and I am certain he will be successful in providing strategic direction to sales and marketing activities across all our business groups,” Jackson said. “In promoting David Hollinrake, he will expand his excellent leadership in building sales and marketing efforts within all of our industry verticals.”

About Raymond Richie
Richie has served as Adayana’s vice president of strategic development since April 2009, working to collaborate with strategic partners to fuel corporate growth and development. He led the former ABG, an Adayana predecessor company, strategy and research team for more than three years. He worked at Ernst & Young for five years, helping mid-cap companies restructure their businesses to meet growth goals. Prior to that, Richie managed several entrepreneurial companies in executive positions such as controller and COO, where he helped to streamline business operations to strengthen each company. Richie is an MBA graduate of Indiana University’s Kelley School of Business with an emphasis in finance, strategy and marketing.

About John Burwell

Burwell joined Adayana in April 2010 as senior vice president, business development for the Adayana government group. He has more than 25 years of experience developing business for a variety of organizations that create training/learning solutions as well as for innovative companies that develop related enabling technologies. Before joining Adayana, he drove sales and marketing activities for Forterra Systems (acquired by SAIC in 2010), a Silicon Valley-based software company that produced online virtual world solutions for enterprise and government. Prior to Forterra, John worked in several business development and marketing roles related to computer graphics, virtual worlds, video games and geospatial imaging - including 10 years at Silicon Graphics Computer Systems (SGI). Burwell graduated from the University of Colorado and completed his MBA at the Thunderbird School of Global Management.

About David Hollinrake
Hollinrake spent the last two years as vice president of Adayana’s agribusiness development team. He joined ABG, an Adayana predecessor company, in 2007 as a business development manager. Prior to joining Adayana, Hollinrake was vice president of strategy and global marketing at Solae, a joint venture between DuPont and Bunge. He also spent 13 years in various sales and marketing leadership roles at Monsanto. His last role at Monsanto was head of marketing for the U.S. crop protection segment. Hollinrake graduated from the University of Illinois at Urbana-Champaign and received his MBA from Washington University in St. Louis.

About Adayana

Adayana enables clients to accelerate the achievement of their desired results through learning, management consulting and performance technologies. Adayana’s worldwide team of professionals possesses deep vertical market understanding in the agribusiness, automotive and healthcare industries as well as in the civilian, defense and security verticals in the U.S. federal government. The combination of a vertical market approach, leading functional expertise and client-centric collaboration enables Adayana to provide services that are cost-effective, relevant and essential to clients’ organizational success.
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