Most organizations invest in training, recognizing that when employees buy in to the company’s vision and have the knowledge, skills, and abilities to improve their job, the entire organization succeeds. Not all organizations invest in marketing their training programs as they invest in marketing their services. With a...
Newsletters
March 2010
In today’s economy, many sales forces are asked to perform at higher levels with fewer resources and more pressure than ever. Sales forces need a strong support system, including training to equip them with knowledge and to ensure they stay focused on common organizational sales and operational goals. The challenge...
February 2010
Many changes to our American healthcare system are uncertain, but one change we can count on is a new medical coding system that drives healthcare payment and reimbursement. According to a mandate by U.S. Congress, the new system of International Classification of Diseases (ICD-10) will replace the current ICD-9 used by...
January 2010
Every organization has strategies for attracting, retaining and developing employees. However, many have not defined a process for how they will attract, retain, and develop employees. Managing an organization’s talent should begin with defining competencies. For the purposes of this article, a competency is defined as...
December 2009
Might the world’s strongest brand very well be on its way to houses all over the world next week?
Because whether you believe or not, you will surely agree that Santa Claus is the envy of brand managers everywhere.
His brand strikes strong emotional connections with people all around the globe. He...
November 2009
At the core of any successful marketing strategy is the ability to create a sustainable and profitable competitive advantage in the customer’s mind. Many strategic marketers would agree that the most value is created when the organization is able to provide both lower costs and superior benefits to the consumer. Keeping...
November 2009
Organizations with effective brands actively connect their customers with those aspects of the brand that customers perceive bring them the most value.
Those aspects that customers value most about a brand often go beyond functional attributes of a product or service to a higher level that resonates with the...
September 2009
With $19 billion in American Recovery & Reinvestment Act federal stimulus funds dedicated to converting the U.S. healthcare system from paper to digital in the next decade, Electronic Health Records (EHR) is a headline topic in healthcare today. EHR is expected to streamline patient care, reduce medical errors, and...
